Danny Yi
A UX lead with over ten years of hands-on enterprise-level experience in B2B, government, and telecommunications. I practice user-centered design principles while striking a balance between user needs and business goals. My goal is to create intuitive designs that foster brand loyalty and above all, inspire delight.
EXPERIENCE
Salesforce
Senior Experience Designer
APRIL 2021 โ NOW
Transforming the customer experience for various large-scale industries, such as telecommunications, travel, and B2B SaaS, by utilizing Salesforce Industries (SFI) capabilities and industry leading practices. Playing a crucial role in guiding user experience efforts in UX lead project roles with multiple years of hands-on client experience in sales process; configuration, pricing, quoting (CPQ) process; customer and partner relationship management (PRM) portal design utilizing CRM Analytics, Lightning Web Components (LWC), OmniScript, SFI CPQ, and Salesforce Lightning Design System (SLDS). Actively involved in the ideation, design, and execution of AI driven solutions, collaborating with clients to develop and implement strategic initiatives that leverage AI.
Led the design and implementation of a custom quoting process, which increased seller accuracy and efficiency by 40%.
Conducted workshops to define process flows and identified key opportunities for improved functionality using industry leading features.
Mentored UX designers with best practices and providing feedback on designs.
Enhanced project communications and tracking in an Agile and Jira software development environment.
Centeva
UX Designer
SEPTEMBER 2020 โ MARCH 2021
Led the user experience design efforts on building new automation and process flows for the Nuclear Regulatory Commission's Replacement Reactor Program System (RRPS), a project management and tracking system for licensed nuclear facility operators. Previously, end-users had to enter data from multiple sources manually. With new automation and process flows implemented, end-users reported quicker processing times, improved accuracy, and efficiency in RRPS.
Standardized UI patterns and hierarchical design language.
Collected user requirements by researching and interviewing users.
Facilitated design meetings and presented UI design solutions, concepts, and interactive prototypes to users and stakeholders for feedback.
Performed a usability audit on RRPS, which identified issues and provided solutions to pass Section 508 Standards.
Geocent
UX Designer
MCLEAN, VA
JULY 2019 โ AUGUST 2020
Built a new enterprise platform from the ground up that will serve multiple government field office locations. Served as a multifaceted UI/UX Designer focused on designing new user interfaces for mobile and web applications.
Collected user requirements by researching and interviewing users at field office locations.
Created new UI design patterns within Material UI to improve usability and workflow for our users while adhering to Section 508 Standards.
Presented UI design solutions, concepts, and interactive prototypes to users and stakeholders for feedback.
Collaborated with scrum teams in an Agile environment to identify issues and implement solutions that met our user acceptance goals within 2 weeks sprints.
Hubbard Broadcasting Inc.
UX Designer
WASHINGTON, D.C.
March 2017 โ JUNE 2019
United business goals and technology through insightful designs while coordinating with multiple groups to execute digital strategies that improved ratings, revenue, and customer experience at WTOP and Federal News Network, owned by Hubbard Broadcasting Inc.
Spearheaded design efforts for responsive websites and mobile apps of multiple stations.
Improved the digital experience on mobile, smart speakers, and smart TV devices by developing use-case scenarios.
Delivered big picture ideas with low and high fidelity concepts that either met or exceeded the stakeholders' expectations.
Created best practices around documentation and design specifications to promote consistent workflows by collaborating with multiple stakeholders in an Agile work environment.
โDanny was remarkably adept at navigating this nebulous space, taking input from managers, developers, salespeople, clients, vendors, and journalists, and synthesizing all of that into aesthetically-pleasing, intuitive designs.โ
โ Zach Salwen, Senior Lead Web Developer at WTOP
American Academy of PAs
Web Developer
Alexandria, VA
MARCH 2015 โ FEBRUARY 2017
Served as the front-end web developer and in-house expert on responsive web design. Specialized on improving the digital experience on the companyโs multiple websites.
Created concept models, sitemaps, process flows, sketches, wireframes, and prototypes of several website projects for Huddle, PA Foundation, and AAPA.org.
Led multiple hands-on design workshops, prototyped, and tested solutions with end users and stakeholders.
Supervised projects end-to-end while nurturing a collaborative relationship with clients.
Managed the PA Foundation's website design and development, and rebranding efforts.
โWhen ever I worked with Danny on a project, I knew he would bring his A game, offer suggestions to make my ideas better and deliver his work on time. Danny is very easy to work with, creative and can do. He is detail oriented, which is important in the type of work he does. But heโs also also to look at the big picture, which is invaluable when youโre a small communications team for a professional society for one of the fastest growing health professions in the country.โ
โ Janette Rodrigues, Editorial Director at American Academy of PAs
โI worked with Danny on a few web projects for our online community. He was always an enthusiastic teammate and thoughtful problem solver, and I would absolutely recommend working with him!โ
โ Laura Burch, Assistant Director, Member Recruitment & Retention at American Academy of PAs
โDanny is a talented web designer and programmer. His inquisitive nature and desire to succeed makes him a valuable asset for any employer. Danny is driven and uses his initiative to produce beautiful work.โ
โ Toby James, Senior Marketing Manager at American Academy of PAs
Philips
Product Designer
Bothell, WA
SEPTEMBER 2013 โ FEBRUARY 2015
Key contributor to Philips' rebranding effort for Philips Sonicare and other health-related products. Collaborated with multiple departments to create conceptual designs for websites, advertisements, and packaging.
Designed multiple concepts for user testing purposes in our user personas research.
Partnered with CAD designers and engineers to develop new packaging designs; the Agile process included overhauling the information architecture, market testing, and prototyping.
Researched and conceptualized new brand model for Philips Sonicare healthcare products lineup in 2014.
Developed the Philips Sonicare and Zoom brand image for multiple territories, such as USA, Canada, Europe, and Asia marketplaces.
Nintendo of America Inc.
Brand Administrator
Redmond, WA
OCTOBER 2006 โ august 2013
Key contributor in the development and testing of a websiteโs user interface for our external partners, while serving as the Brand Management & Licensing team's main point-of-contact for partners and internal groups on manufacturing and packaging design requirements.
Created the documentation process for providing online support to our external partners.
Worked directly with manufacturers to streamline production schedules and optimize efficiency.
Managed external partner relationships; responsible for communicating brand guidelines for upcoming products to partners.
Crafted design templates for licensed video games, such as Activision's Skylanders.
Supervised new employees, implemented new hire training programs, and created training materials.
CONTACT
Letโs Connect!
CERTIFICATIONS
AI
Salesforce Certified AI Associate, 2023.
UX Design
Salesforce Certified User Experience Designer, 2024.
Salesforce Certified Strategy Designer, 2024.
General Assembly, Washington, D.C. 2018.
Front-End Web Development
General Assembly, Washington, D.C. 2016.
EDUCATION
B.A. Individualized Studies in Architectural Design
University of Minnesota. 2006.
AWARDS
๐ฅ2017 Chesapeake Associated Press Broadcasters Association โ 1st Place for Outstanding Website
๐2017 Edward R. Murrow Award for Best Website
Skills
Accessibility Design (WCAG 2.1 AA)
Brand Design
Design System
Flow Charts
Journey Maps
Journey Stories
Persona Creation
Prototyping
Responsive Coding & Design
Usability Testing
User Interface (UI) Design
User Research & Interviews
Visual Design
Wireframe Designs in Low & High Fidelity
Software
Adobe Illustrator CC
Adobe Photoshop CC
Adobe XD CC
Atlassian Confluence
Atlassian Jira
FigJam
Figma
Lucidchart
Miro
InVision
Salesforce Sales Cloud
Salesforce Experience Cloud
Sketch