EXPERIENCE

APRIL 2021 – NOW

Transforming the customer experience for various large-scale industries, such as telecommunications, travel, and B2B SaaS, by utilizing Salesforce Industries (SFI) capabilities and industry leading practices. Playing a crucial role in guiding user experience efforts in UX lead project roles with multiple years of hands-on client experience in sales process; configuration, pricing, quoting (CPQ) process; customer and partner relationship management (PRM) portal design utilizing CRM Analytics, Lightning Web Components (LWC), OmniScript, SFI CPQ, and Salesforce Lightning Design System (SLDS). Actively involved in the ideation, design, and execution of AI driven solutions, collaborating with clients to develop and implement strategic initiatives that leverage AI.

• Led the design and implementation of a custom quoting process, which increased seller accuracy and efficiency by 40%.

• Conducted workshops to define process flows and identified key opportunities for improved functionality using industry leading features.

• Mentored UX designers with best practices and providing feedback on designs.

• Enhanced project communications and tracking in an Agile and Jira software development environment.

SEPTEMBER 2020 – MARCH 2021

Led the user experience design efforts on building new automation and process flows for the Nuclear Regulatory Commission's Replacement Reactor Program System (RRPS), a project management and tracking system for licensed nuclear facility operators. Previously, end-users had to enter data from multiple sources manually. With new automation and process flows implemented, end-users reported quicker processing times, improved accuracy, and efficiency in RRPS.

• Standardized UI patterns and hierarchical design language.

• Collected user requirements by researching and interviewing users.

• Facilitated design meetings and presented UI design solutions, concepts, and interactive prototypes to users and stakeholders for feedback.

• Performed a usability audit on RRPS, which identified issues and provided solutions to pass Section 508 Standards.

JULY 2019 – AUGUST 2020

Built a new enterprise platform from the ground up that will serve multiple government field office locations. Served as a multifaceted UI/UX Designer focused on designing new user interfaces for mobile and web applications.

• Collected user requirements by researching and interviewing users at field office locations.

• Created new UI design patterns within Material UI to improve usability and workflow for our users while adhering to Section 508 Standards.

• Presented UI design solutions, concepts, and interactive prototypes to users and stakeholders for feedback.

• Collaborated with scrum teams in an Agile environment to identify issues and implement solutions that met our user acceptance goals within 2 weeks sprints.

March 2017 – JUNE 2019

United business goals and technology through insightful designs while coordinating with multiple groups to execute digital strategies that improved ratings, revenue, and customer experience at WTOP and Federal News Network, owned by Hubbard Broadcasting Inc.

• Spearheaded design efforts for responsive websites and mobile apps of multiple stations.

• Improved the digital experience on mobile, smart speakers, and smart TV devices by developing use-case scenarios.

• Delivered big picture ideas with low and high fidelity concepts that either met or exceeded the stakeholders' expectations.

• Created best practices around documentation and design specifications to promote consistent workflows by collaborating with multiple stakeholders in an Agile work environment.

“Danny was remarkably adept at navigating this nebulous space, taking input from managers, developers, salespeople, clients, vendors, and journalists, and synthesizing all of that into aesthetically-pleasing, intuitive designs.”

– Zach Salwen, Senior Lead Web Developer at WTOP

MARCH 2015 – FEBRUARY 2017

Served as the front-end web developer and in-house expert on responsive web design. Specialized on improving the digital experience on the company’s multiple websites.

• Created concept models, sitemaps, process flows, sketches, wireframes, and prototypes of several website projects for Huddle, PA Foundation, and AAPA.org.

• Led multiple hands-on design workshops, prototyped, and tested solutions with end users and stakeholders.

• Supervised projects end-to-end while nurturing a collaborative relationship with clients.

• Managed the PA Foundation's website design and development, and rebranding efforts.

“When ever I worked with Danny on a project, I knew he would bring his A game, offer suggestions to make my ideas better and deliver his work on time. Danny is very easy to work with, creative and can do. He is detail oriented, which is important in the type of work he does. But he’s also also to look at the big picture, which is invaluable when you’re a small communications team for a professional society for one of the fastest growing health professions in the country.”

– Janette Rodrigues, Editorial Director at American Academy of PAs

“I worked with Danny on a few web projects for our online community. He was always an enthusiastic teammate and thoughtful problem solver, and I would absolutely recommend working with him!”

– Laura Burch, Assistant Director, Member Recruitment & Retention at American Academy of PAs

“Danny is a talented web designer and programmer. His inquisitive nature and desire to succeed makes him a valuable asset for any employer. Danny is driven and uses his initiative to produce beautiful work.”

– Toby James, Senior Marketing Manager at American Academy of PAs

SEPTEMBER 2013 – FEBRUARY 2015

Key contributor to Philips' rebranding effort for Philips Sonicare and other health-related products. Collaborated with multiple departments to create conceptual designs for websites, advertisements, and packaging.

• Designed multiple concepts for user testing purposes in our user personas research.

• Partnered with CAD designers and engineers to develop new packaging designs; the Agile process included overhauling the information architecture, market testing, and prototyping.

• Researched and conceptualized new brand model for Philips Sonicare healthcare products lineup in 2014.

• Developed the Philips Sonicare and Zoom brand image for multiple territories, such as USA, Canada, Europe, and Asia marketplaces.

OCTOBER 2006 – august 2013

Key contributor in the development and testing of a website’s user interface for our external partners, while serving as the Brand Management & Licensing team's main point-of-contact for partners and internal groups on manufacturing and packaging design requirements.

• Created the documentation process for providing online support to our external partners.

• Worked directly with manufacturers to streamline production schedules and optimize efficiency.

• Managed external partner relationships; responsible for communicating brand guidelines for upcoming products to partners.

• Crafted design templates for licensed video games, such as Activision's Skylanders.

• Supervised new employees, implemented new hire training programs, and created training materials.

CONTACT

Let’s Connect!

CERTIFICATIONS

AI

Salesforce Certified AI Associate, 2023.

UX Design

Salesforce Certified User Experience Designer, 2024.

Salesforce Certified Strategy Designer, 2024.

General Assembly, Washington, D.C. 2018.

Front-End Web Development

General Assembly, Washington, D.C. 2016.

EDUCATION

B.A. Individualized Studies in Architectural Design

University of Minnesota. 2006.

AWARDS

🥇2017 Chesapeake Associated Press Broadcasters Association – 1st Place for Outstanding Website

🏆2017 Edward R. Murrow Award for Best Website

Skills

• Accessibility Design (WCAG 2.1 AA)

• Brand Design

• Design System

• Flow Charts

• Journey Maps

• Journey Stories

• Persona Creation

• Prototyping

• Responsive Coding & Design

• Usability Testing

• User Interface (UI) Design

• User Research & Interviews

• Visual Design

• Wireframe Designs in Low & High Fidelity

Software

• Adobe Illustrator CC

• Adobe Photoshop CC

• Adobe XD CC

• Atlassian Confluence

• Atlassian Jira

• FigJam

• Figma

• Lucidchart

• Miro

• InVision

• Salesforce Sales Cloud

• Salesforce Experience Cloud

• Sketch